Visual Merchandising Portfolio: Making Toys Come Alive

One of the best parts of my job is making fun and creative window displays.  And I’m even more lucky because I get to work with toys!  There’s so much you can do with toy store merchandise, like merchandising by color, working with creative themes like sleep, Valentine’s day, fairies and gnomes, Santa’s workshop, celestial night sky, and loads more.

I sort of think of visual merchandising as painting and work in layers.  It’s fun to “garnish” displays with shredded or curled ribbon, cloths, tissue paper, and reuse cardboard boxes as risers to create dimension in the window displays.  It’s easy to just cover the boxes with gift wrap or tissue paper to fit whatever theme is in the works.

Here’s a collection of some of my most recent window dressing, store displays, and toy photos.

Blog Post Art: Built4Ever (DeviantArt)

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